Lie of Brand Building
Most business owners fall into the deception of brand building. Thinking it'll get them clients, but it doesn't happen. It works, but there's a much more effective way to get clients if you are a small business.
Most local businesses have been sold a lie of “brand building”
Advertise for 3 months, build a brand and top of mind awareness, focus on views, and hope someone would buy.
Views and likes might be exciting, but it’s not cost efficient, and the campaign ends as a result.
And business owner is left “burnt”
Resulting in, “Online marketing doesn’t work for my business 😔”
Now, brand building is not bad, it just requires waiting, hoping, and a TON of ad spend
The reason big companies like Pepsi, Nike and Dior can have a guy saying their product name and vanishing in smoke works, because they have MILLIONS for their marketing budget
This requires them to advertise for a long time, on banners and TV chnnels, creating top of mind awareness. As a result, there is inherent trust because of familiarity. When they come across it on the market shelves, they buy.
A small business owner can’t do it, and if he tries, he won’t be able to pay for it.
But it doesn’t mean you can’t do marketing.
Yes, you can. But you’ll have to change the approach to ‘direct response’
Launch something —> Ask them to come in contact to buy your service —> Getting more clients
This is different from top of mind awareness. We go after your market who have the ability to buy.
This is where you can expect an ROI. It takes time, but ends up in you having a client acquisition outside of referrals.
And you build a brand as well. Because we are getting brand exclusive leads using your design, logo and messaging.
Have millions of dollars? Go for brand awareness.
Don’t have massive money to burn? Go with direct response
And start getting clients outside of referrals.
If you want to know what we can do for your business, comment “direct response”
More Clients Guaranteed.
© 2025 • Adil RP Marketing • All Rights Reserved