Mesh Well

It's a common belief that people buy from a business that gives high quality, at the cheapest price.

Reason why most end up competing to the bottom, dealing with customers that are a headache, and making less money then what they want

Yes, you have to compete

But you can do this without going head-on with the competition

And just being able to "Mesh Well"

Like puzzle pieces. They *click fit together

And once they do, you won't think they can fit anywhere else

This is what we want to communicate.

Present yourself as the best option for their situation based on what you offer, and communicating why it's a perfect fit.

You can do this in 3 ways

> Study your ideal customers

Which customers would you like to get more of, if you could wish. Make a list of their characteristics, and only sell to THEM in your marketing.

> Gather ammo mid-battle

Instead of just going into selling, ask questions:

• What are you looking for

• What's the reason

• What will you use it for

• Why didn't you went with other options

Ask questions that will give insights on what they are exactly looking for, their concerns and why they didn't go with other options

Price is important, but once you dive deep, you'll come to know that price is not every thing.

> Frame better

The above two should be enough. But if the competition is fierce, you can frame your business aspects into the best possible light

Example:

Company A: We only sell A grade solar panels. This means you can rest assure that our product will always be genuine, and no tricks or quality deception

Company B: We sell both A grade and other solar panels. This means if you buy A grade, we'll only sell A grade like others who claim to only sell A grade, but turn out to be scam.

Mesh well and you'll be acquiring more attention, more leads of high quality.

Thus, making more money.

don't just compete to the bottom. Compete to the top 😉

Talk soon,

Adil

More Clients Guaranteed.

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