Metal Detectors
What's the reason marketing attracts the wrong people? Because we assume everyone can buy. In reality, not everyone can be a customer. Here's how to attract the right people.
When local businesses start to run ads, they run in a common problem
A bunch of leads, but you wish most never contacted
And the problem lies mostly not in the platform, but in your message
We can sell to everyone, right? WRONG!
The reason we attract wrong people is, we only focus on promoting the product as best as possible
Whereas, there is an important factor we miss
Calling out the market
We think that everyone can buy. But if you think about your last 10-25 customers, you will start noticing a set of common characteristics around
Background
Financial capability
Problems
Dreams
Needs
time they take to finally buy
And when you fill this out, you'll get a person:
Example: 35-55 years old homeowners looking to remodel their kitchen after just buying their new property
CEOs looking to manage their taxes
Now, here's how you use this info:
You call this person out in your marketing.
"Homeowners of Chicago - get a 20% off on your kitchen remodel"
This makes much more sense, and it'll attract the right people
Similar to how metal detectors only allow people with no flaws, no sus metals
This is the same
You place in this metal detector, allowing only qualified people to pass through, thus attracting qualified leads
Getting you people that means something, so you can sell.
And make more money
So, not everyone is your market. See who buys from you. Define their characteristics. Call them out, and attract the right people.
And you'll avoid the one mistake local businesses initially make.
Talk soon,
Adil.
More Clients Guaranteed.
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