Never Overestimate
You think your market knows... but they don't. They can know about the product in general, but there are certain things that unless communicated, will lead to no response from your marketing. Here's what they are.
In marketing, we usually overestimate our audiences
When they consume our content, we think they know:
Why taking action now matters
What to do after consuming the ad
Why is the problem important enough to solve
“We are the best in the market. 20 years experience. High quality…”
Leading to no responses
When you are writing a piece of content, think about:
What were they thinking before they come across your content
How their mindset Changes after consuming your content
Is that enough for them to take the action you want
I recently audit a ‘Free boiler check’ ad on meta. It’s cool, but there was no reason why it’s a good time to get it checked now. (Unless people culturally do this at a certain season)
Think about if the info you have on the ad, will convince them to take action.
If yes, it’s worth a test
If not, should go back and see why.
Success in marketing is math.
If you use the formula right, you’ll get better responses.
Act on feedback, and you’ll have a client channel beyond referrals.
More Clients Guaranteed.
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