Online Leads Bad
It's true that online leads are bad, and there's a specific reason for it. Once you understand it, you'll be able to make them as good (or even better) then your referrals.
A lot of business owners say online leads don’t work
They follow the same process that made them successful, and still the leads don’t close
Leading to the conclusion that online marketing doesn’t work for their business
And you are right to say this, because referrals are not a headache as:
Tire kickers
Non serious
Time wasters
Ghost mid conversation
Etc
Here’s the thing:
In both situations, referrals and online marketing, context is different:
Leads from marketing are exploring different options and contacting different vendors
Whereas,
In referrals, you are recommended by someone they trust, and whom you have done a good job
The reason why the way you close referrals doesn’t work out for online leads
So, how do you fix this?
Online leads initially:
Do not like you
Don’t trust you
Have objections
Have false perceptions
Don’t know if the product is worth it
Don’t know if you are better then the competition
So, if you can take care of all of these points from the moment they start interacting with your content ad…
To the point where you ask them to call/visit/buy
From first interaction on FB ad, to website, to deciding to call
They’ll be much better ‘prepped’, allowing you to qualify, and close
Online marketing can act as a client acquisition channel independent of your referrals
Allowing you to get more clients, and make more money
Talk soon,
Adil
More Clients Guaranteed.
© 2025 • Adil RP Marketing • All Rights Reserved