Reframe Aikido

Have you ever looked at your competitors talking about themselves and thought:

Man, they have things I don't have. Maybe I should just talk about lowering the price...

Here's the thing. You are not behind. You are not less then. You are not lacking anything.

You might think this is cheesy and simply not the truth, but in the next minute, you'll realise what I mean.

Businesses that have established themselves especially in marketing, talk about their:

• Results

• Process

• Testimonials

• Awards

They might also touch on being family owned, serving 24/7, whatever it be.

The first tendency is to copy from what's already working. Which is not a bad mindset as you are building on success, but this can lead to your business sounding the same

Or worse of all, not being able to promote it adequately to the point you seem to be less qualified overall.

Now, you could handle this in-person. But we are talking about you getting calls from qualified leads, this will depend on what they see/feel on the website, socials, any of your info online.

And if you are interested in getting clients online, this will be extremely useful

I used this for running FB ads for the Solar client, and he got 100s of calls.

Before that, what exactly is Aikido?

Aikido is you using your enemy's force against himself. Directing his force to take him down.

It's is less about combating upfront, and being fluid.

This analogy is important when it comes to addressing your disadvantages.

Here's how you use the 'Reframe Aikido'

Let's say you own a remodeling company. Your competitor has a massive showroom and he talks about it all the time

"10,000 sq feet showroom. 20 years. Free consultation"

You have to go against them and take the market share.

One way, is to line out the factors and see if you can excel in them.

As you make the list, you'll realise how your business is different from them

• They are a company of 50 team members, you? only 4

• They have been doing this for 20 years, you have been for 5 years.

• They have multiple locations across the region, you have only one setup in your local area

You might think, "I am behind..."

In reality, you are not.

You can always reframe to it being the reason why you should be contacted.

Example:

• We are your local team serving only your neighbourhood.

• We are a small company focused on providing personalised and white glove service. One client at a time.

• Book a free design session with our interior design expert

See how, instead of directly competing, you reframed your "disadvantages"

• 50 team members < A small team providing personalised service

• Serving the entire region < Your local team serving your neighbourhood

As for my solar client, he used to only sell top notch brands instead of also stocking cheap ones. This gave us an angle we could use.

> Only A grade solar panels

This implied that, unlike others where sell all types of brands; we only sell A grade solar panels. This ensures that you'll not be scammed, and can be highly certain that you'll get the best product.

The art of 'Reframe Aikido' can be used any time to even create your unique selling propositions

You can even ask your clients why they decided to go with your company, or list out every single factor on why your business is and feels different from the others

Think how you can frame them to fit your company profile, using it to prove yourself as the best option

This is not you lying or being cunning...

You are just bringing dormant aspects of your business to life that your customers will respect.

There is something I have realised after working directly with business owners

If you have been running a business for years. You already have the required ingredients to stand out and be successful. Deep down, you know you are better then your competitors. It just needs good marketing to bring these qualities to light.

Marketing is not branding. It's positioning your product as the best in the market.

And once you apply the 'Reframing Aikido', you'll be getting calls as they see you as someone who is different, and better then the others. And decide to call.

So, Take 10 minutes and make a list. You will come across ideas that you never realised beforehand.

More Clients Guaranteed.

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