Salvage Phase

You ran marketing, and results weren't as you expected. i.e negative. Should you salvage, or start completely fresh. Here's what you do.

Adil_M

6/10/20262 min read

There's a very famous video game called Five Nights At Freddy 6 (FNAF)

It has a scene where you get old animatronics, and check them whether they can be salvaged and used in your restaurant, or will attack you and should be sent to dumpster.

After a long days' work, you sit alone with one of them at night

You'll have some items on your checklist that you'll check off, and see if they react or not

If they move even an inch, and you took notice, shoot a taser and neutralise the situation

If not...

It'll jump on you!

And game over.

If we now look this from a marketing prespective, things will start to make sense

If you have ran a marketing campaign, and things didn't went as expected (No quality leads, No clients, etc)

How should you decide whether it's worth salvaging, or scraping the idea all over.

It's hard to have a definite answer. But here are two things you should focus on

1) Is there someone else out there running a similar marketing system as you

this makes sure you don't have fundamental errors

Example:

Google ads --> Call --> Book an appointment --> Close

Meta ads --> Fill out the form --> Appointment --> Close

Once you see this makes sense, then move onto:

1) The individual steps

Ask yourself where the leak happens

is it on meta ads - no one visits website via FB ads
is it on website - people are visiting the website, but not calling
Is it calls - people are calling, but not able to close

With these questions, you can determine the actual error in the system, and fix it

You might improve your current approach

Or, scrape it all over and start from zero.

And apply fixes:

Getting leads that do not qualify --> Add qualification on FB ads
Getting people on site but no calls --> A clear CTA, an intro offer, increase trust
Getting appointments but no closes --> Prequalify people on call so you don't waste time with leads you wouldn't be converting

Whether you should launch a new ad, or apply improvements to what's already online.

It depends on what feedback you get. And apply appropriate changes

Some people would get emotional and shove everything off because it didn't work

Instead, if you look at things critically, and think about why it's not working, you'll find ways for improvement.

To the point where you are getting clients.

If you don't salvage or neutralise the situation, you'll loose time, energy and money.

Talk soon,

Adil.

Salvage Phase

More Clients Guaranteed.