Stop Pushing The Wall

Marketing deserves time, energy and money. It can have massive outcomes. But making this one common mistake can multiply your efforts by zero

Adil_M

5/31/20262 min read

There is a common mistake that EVERY local business owner makes

So common that, it either makes them waste a TON of money, or hate marketing in general

It's the crime of "pushing the wall"

Yes, efforts are important. Having a big budget make a difference.

But...

This is not enough to generate results

Let's say you want to take down a wall

Maybe you are expanding your kitchen, breaking in somewhere...

And, you decide to hire someone to do it for you.

you leave him in the morning, and return at evening.

The guy's sweating, tired, can't breathe. For a sec, almost appreciated his efforts

You were about to hand him the money, but decided to go in and see the work

The wall is right there...

It hasn't been moved an inch.

You get confused

The wall is still there. What did you do all this time?

Yeah, I pushed the wall all day. Worked really hard you know.

You're confused, "Is this guy nuts??"

Because you hired him to do a job. You wanted to take down the wall. Even though this guy made an effort, you didn't got any results.

You might be thinking, "this is so dumb."

But I see this all the time with business owners when it comes to marketing

8 months ago, I went on a meeting with a dietitian.

Asked how things were going

He got excited and showed me the stats on his meta ads

"Look, how much of a low cost per click i have on my ads. Look at these reviews?"

To the point where i had to ask him, "If things are going great, why have you invited me here?"

Turns out, they were getting over 100k views, but only a few messages and no clients

But they thought things were working out because they got a low cost per click...

Long story short: We ended up working together, and increased his number of clients from 30 a month, to 50 a month using meta ads (Click here to read the case study)

You can't win unless you work on the right things

Yes, things take time. But you have to have clarity on what you are doing, and how it'll lead to what you want

  • More calls

  • More quality leads

  • More appointments

  • More clients

And choose the best possible path achieving this

And once you do, you'll not be pushing the wall and thinking you can't do it

You'll buy a sledge hammer, a bulldozer, a tank, fire a missile, etc and take that wall down

"FB ads don't work"
"Google ads don't work"
"Online leads only end up wasting time"

I can almost guarantee there are businesses in your industry, using these same mediums, and getting results

EVERYTHING WORKS

It's on you to make it work

How?

By focusing on things, aspects, metrics, etc that moves the needle

Give it time. Act on feedback. Win.

More Clients Guaranteed.

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