How We Helped a High-Ticket Furniture Brand Get
An Additional 30 Qualified In-Store Estimates, PLUS
2 High-Ticket Sales in less than 2 weeks
High Ticket
Sale
Days
In December 2024, We partnered with a luxury furniture brand
Even though this brand had been in operation for 9 years, the majority of the people didn’t know they exist. They were far away from the center of the city and were heavily relying on referrals.
They had tried running discount campaigns in the past, but all it attracted was cheapstakes that didn’t honor the quality of their work.
They wanted to get Quality Leads/Visits predictably without relying on referrals, while getting paid what they are worth.
Fast forward 14 days, and they got more than 30 qualified showroom visits and 2 high-ticket furniture sales.
Showroom Visits
Problem
They had been in the city for the last 9 years. And even then, the majority of the people never knew they existed. Their ideal customers seeking quality were either going to their competitors or travelling out of the city to buy once-in-a-lifetime furniture for their wedding.
Solution
Because the top players nationwide were giving discounts, we had to give some monetary incentives. But instead of giving up to 20, 50, even 80% off... we gave a mere 10% off. We framed it in such a way that our 10% discount overshadowed the competitors' 80% discount claim.
We made sure to Communicate the Trust and Quality of our furniture upfront, setting better monetary expectations and getting as many quality visitors as possible.
How I structured the campaign:
Because we wanted to spread our word in the new market quickly, using Google Ads wasn’t going to be effective. We used Facebook ads to appear on the feeds of buyers who were close to going out looking for furniture.
We didn’t just got LEADS, (one click whatsapp message) we got them VISITORS (people took time out of their day, maybe a day off fromt heir work, got their family together, hop in their car/vehicle and drove to our furniture showroom) This is a high-effort cost action and requires high-level persuasion, then just a simple fb ad.
We structured the whole process, from initial Fb interaction, to WhatsApp Qualifying-conversation, to booking a visit (as an obvious next step).
For the campaign, we used scarcity plus a unique urgency twist, framing 10% off as so exciting that it got people in. BUT to make sure we didn’t get buyers chasing low prices, we built a level of quality-trust through advanced subconscious marketing communications.
In short, people would see the ad, and already have healthy expectations about the price... Leading to more qualified visits.
After the initial 2 weeks, Despite having a weak Sales process, we got 4 MORE sales the same month from the same 30 visitors.
💸 Results 💸
Showroom Visits
High Ticket Sale
Days
Above was only a sneak peek of what ACTUALLY happened. If you want to get the in-depth deep breakdown, how you can apply the unique urgency twist PLUS [Reacted] for your specific situation, (even in off seasons), click the button below and book a Free Marketing Analysis.
