High-Ticket Furniture Brand Generates 30 Quality Leads and 6 Additional Clients

Despite 9 years in business, this high-ticket furniture brand remained largely unknown, relying solely on word-of-mouth and missing out on hundreds of Qualified Buyers who had never even heard of them.

They had run discount campaigns in the past, but they mostly attracted non-serious, price-sensitive buyers who didn't value the quality of their work.

My Client wanted to attract Quality Leads beyond their usual referrals, connecting with new customers and building a stronger, positive reputation in the market.

Fast forward 14 days, the campaign generated 30 Quality Leads, resulting in 2 immediate high-ticket Clients. The remaining 4 sales occurred over the following month.

The Problem

They had been operating in the city for 9 years, yet most people didn't recognise them as a trusted, high-quality service provider.

Though they ran discount campaigns before, they attracted many leads and visits. Most were bargain hunters who didn't value the true quality of their service.

As a result, their ideal customers seeking quality either chose competitors or traveled outside the city to find trusted providers for important, once-in-a-lifetime purchases or services.

The Solution

Since most leading competitors nationwide were offering discounts, we had to include monetary incentives in our campaign. But…

Instead of racing to the bottom with massive discounts, we offered a modest 10% off. Using our framing mechanism "The Paradox Slash™", we positioned that 10% so powerfully, it outshone even competitors boasting exaggerated 50% discounts. And it worked!

We began communicating trust and quality from the very first interaction, setting the right expectations around pricing and attracting serious, High-Quality Leads.

How We Structured The Campaign?

We used meta ads to tackle the nationwide fierce competition and focus on our local buyers who were going out of the city, making sure our ad was front and center in their feeds at the right time.

First, we created drafts of the Fb/Insta ads. We applied “The Paradox Slash™” and “Local Eye Magnet™” to win the discount war and feel local. Then, we used “The CIA Method™” to ensure the message really connected with my client’s ideal customer.

After finalizing the ads, we launched the campaign and closely monitored for the best results.

Meanwhile, I structured and tested the WhatsApp conversations to anticipate every question prospects might ask. We saved perfect, ready-to-send responses that smoothly guided people toward the next step, bit by bit.

When leads asked about pricing, we used “The Paradox Slash™” again, leading serious prospects to meet the owner and discuss their project in detail.

On top of that, we ran a WhatsApp urgency campaign in the last 5 days, which boosted the number of quality leads by 12.

By the end of 2 weeks, we had 30 quality leads, closed 2 high-ticket projects, and secured 4 more over the next month.

Why We Chose Meta?

Meta ads build desire and awareness early, encouraging people to want something before they start actively searching.

With Google, people are already looking, so it’s easier to get quality leads faster from active searchers.

In short, the choice depends on your business and goals. Ultimately, any platform can capture prospects’ attention.

What matters is the message you craft, the psychology behind your ads, and how well your business is positioned to leverage the strengths of that platform.

Want More High Quality Leads?

Above was just a small taste of what really happened.

If you want to learn behind-the-scenes, and what the “Local Eye Magnet™”, “The CIA Method™”, and “The Paradox Slash™” strategies mean, and how to apply these, PLUS other [REDACTED] techniques to generate quality leads for your business…

Apply for a Marketing Analysis.

No cost, no obligations, no sales pitches, guaranteed.